Yes. Different visions for the business can create significant strain in the partnership.
Sometimes partners started with a shared vision, but their long-term goals changed. One partner may want to sell the business. Another may want to keep growing it. One may want to increase profitability now, while the other wants to reinvest profits for future growth.
Long-term vision discussions often need to happen before short-term goals and objectives. Partners need to understand each person’s future hopes, assumptions, and concerns before they can make aligned decisions about the business.