Digital Strategy
We Develop Digital Processes That Improve Your Company's Workflow Efficiency
Strategic Leadership Consultants provides an in-depth look at the essential aspects of your business success strategy. From strengthening your leadership through individual coaching to increasing your organization's efficiency by fine-tuning your processes, we can help.
We implement proven success strategies based on our professional expertise in web development, business consulting, and media management.
Acquiring the Best Digital Strategy is Critical to Achieving Your Business Goals
What could your team accomplish if they spent less time on repetitive administrative tasks? Through flowcharting and other proven techniques, we work to contextualize and simplify detailed processes.
All too often, processes can become encumbered by communication breakdowns. To eliminate these types of communication failures, we work with your stakeholders to create visual representations of how every step in the process fits together.
How Improved Processes Can Benefit Your Business:
- Improve communication between team members and departments
- Reduce the risk of errors by capturing any “what if” scenarios
- Improve understanding of how the company works
- Reduce cost by documenting employee knowledge and minimizing guesswork
- Eliminate knowledge gaps so the company can continue to operate well even if a vital team member leaves suddenly
- Spend less time onboarding new employees
Our process analysis will ensure your organization is functioning as efficiently as possible. Most importantly, it will free up time and capital for you and your team to focus on big-picture ideas that move the company forward.
Key Impacts of Improved Digital Strategy:
Why Work with Us?
Grant Chandler is the marketing technology expert at Strategic Leadership Consultants. He has over ten years of digital marketing, design, user experience, and process development expertise.
As a digital marketing consultant, Grant will ensure that every step of your digital marketing process is strategic.
Our Digital Strategy solutions include three phases, each tailored in length and content to your unique situation.
Our Three Phase Approach
Digital Presence Assessment
- Website usability and accessibility evaluation
- Competitive analysis audit
Website Analytics Review
- Examine current performance metrics
- Identify areas for improvement
Meeting Cadence: Frequent
We begin by analyzing your current digital presence, evaluating analytics, and creating a clear roadmap for improvement.
Content Optimization
- Enhance content quality and relevance
- Improve site navigation and structure
Mobile Optimization
- Ensure cross-device compatibility
- Optimize for mobile users
Meeting Cadence: Regular
Regular meetings (typically bi-weekly) to implement improvements, monitor progress, and adjust strategies based on performance data.
Advanced SEO Implementation
- Local search optimization
- Strategic linking and call-to-action enhancement
Brand Enhancement
- Coordinate website with other digital marketing elements
- Optimize conversion pathways
Meeting Cadence: Occasional
Monthly meetings to fine-tune strategy, address new challenges, and maintain digital growth momentum.
Ready to Take The Next Step?
We can schedule a no-cost consultation to see if it is a good fit.
Upgrade Your Digital Marketing Impact With Strategic Leadership Consultants
Process Improvements and Documentation
To improve processes and documentation, Grant will evaluate your existing work and turn it into repeatable Standard Operating Procedures. We format our reports in a way that makes it easy for your current designers, developers, and technical leads to access the information.
Digital Marketing Audits
A digital marketing audit will provide objective data points about your current impact. This baseline will allow us to construct a meaningful roadmap for future improvements that can increase lead conversions.
Branding and Design Audits
Does your visual brand accurately reflect who you are as a business? A branding and design audit will provide constructive feedback on various aspects of your business. You will come away from this audit with action items that can improve your public image.
What Is Our Process for Improving Your Digital Strategy?
1. First, We Analyze Where You Are Now
To understand your company's strengths, weaknesses, and opportunities, we start by taking an in-depth look at your current digital strategy and presence.
2. Next, We Ask You and Your Team Engaging Questions
With the organization's vision in mind, we will work with you and your team to identify and explore your short and long-term goals.
3. Finally, We Create Solutions That Bridge the Gap
Once we accurately and comprehensively understand your current digital infrastructure and future goals, we will develop proprietary web-based solutions that meet your needs.
Improve Your Public Image With a Branding and Design Audit
Just like most things, there is a balance between hiring out the work because you don’t know anything and learning enough to do it all yourself. During branding and design audits, we take a critical look at the various aspects of design within your company.
Part of this process is to provide you with the information you need to understand the design principles behind our recommendations. The feedback we give you will consist of constructive and actionable steps to improve your public image.
Just like most things, there is a balance between hiring out the work because you don’t know anything and learning enough to do it all yourself. During branding and design audits, we take a critical look at the various aspects of design within your company.
Part of this process is to provide you with the information you need to understand the design principles behind our recommendations. The feedback we give you will consist of constructive and actionable steps to improve your public image.
Enhancing Your Brand Design Will Help:
- Improve the usability of your materials
- Communicate your organization’s values and story
- Appeal more to your target market
- Customers view your brand in a positive light
How Does Your Current Digital Presence Compare to Your Competitors?
The digital world is constantly evolving, which means our strategies need to as well. A primary example of this is the migration from desktop computers to mobile devices.
Most website viewers today will look at your site through a mobile device. You may lose out on a significant number of customers if your site is not optimized for mobile users.
Convert More Leads With a Digital Marketing Audit
Our digital marketing audit can help you convert more leads, whether your organization hires out the work or does it all in-house. No matter your starting point, we can identify the most efficient and beneficial ways to improve your marketing strategy.
We provide a second opinion on proposals or completed work from digital marketing agencies or freelancers. And for companies that do everything in-house, we can help guide you on improving the marketing materials you already have.
Marketing Audits Are Primarily For:
- Websites
- Competitive Analysis
- Email Marketing
- SEO
- Social Media.
We'll provide detailed guidelines and advice on how to remediate weak points in the way that works best for your business. These guidelines serve as a roadmap for future improvements, not to coerce you into hiring us for the work.
Can Your Customers Easily Access Your Website?
Ease of use is one of the first ways we evaluate your digital presence. The user experience is an integral part of how your customers navigate and interact with your website. If your site is challenging to navigate, it may inadvertently drive customers to your competitors.
Our website and digital strategy audit will closely examine your online presence to evaluate areas such as accessibility, usability, and image. Then, we will provide you with straightforward solutions to quickly fix any digital roadblocks you may have.
Here Are a Few Questions We Ask During Our Audit:
- Can your website's visitors quickly find the information that they are seeking?
- Does the website reflect the professionalism, competence, and quality of your organization?
- Is your content valuable to users?
- Does your content motivate consumers to engage with the company?
- Does each web page accomplish a goal? Such as encouraging users to take a specific action like contacting your sales department.
- Does your website coordinate with your other digital marketing elements, such as email marketing and social media?
We Use Analytics to Supercharge Your Digital Marketing Strategy
Website data is often an underutilized resource. By examining your website's analytics, we can determine where it would be the most profitable to focus your marketing strategy.
Using analytics to fine-tune your site's digital strategy will make your content more effective. Leveraging this data means you can spend less time and money trying to reach your target audience.
Are You Paying Too Much for Your Current Digital Services?
There is nothing more frustrating than paying for digital tools, platforms, and service providers that don't yield results. It's even more important to consider the amount of lost revenue an inadequate digital strategy may cost you.
We can identify ways for your company to improve its online presence quickly. Plus, we will work with you to develop a powerful digital strategy based on our extensive knowledge of web-based technology and analytics.
Fast Track Your SEO Organic Search Strategy so Your Website Shows up on Top
We Know What Works Long-Term Without the Risk of Being Penalized by Google
Your company has undoubtedly received unsolicited phone calls and emails from people promising to increase your ranking on Google and other search engines. And it is likely that if you hired them, you would rank higher, but only temporarily.
The truth is, you're taking on an enormous risk hiring someone like this. Some people will use prohibited strategies to fool the search engines and artificially boost your ranking. If this is the case, Google will penalize your website, making it even more challenging to show up in the first few pages of search results.
We Use Search Engine Optimization SEO Strategies to Improve Your Website's Quality
Upgrade Your Content
We ensure that your potential customers can find helpful and straightforward answers for what they are searching for on your website.
Enhance Your Local Search Strategy
We have distinct methods for ensuring that your company shows up for customers seeking products and services in your area.
Make Your Company Easy to Find
We will organize your site so the information is easy to find for search engines and people alike.
Inspire Customers to Take Action
We build a robust linking strategy that optimizes exposure for your most important pages where you have a call to action.
Optimize Your Site for Every Device
We make sure your site looks good and works well on touchpads, cell phones, refrigerators, and more.
Get Rid of Negative Search Results
We can improve your online image by suppressing negative reviews, press coverage, or lawsuits that may drive potential customers away.